Apricot is one of the big importers and agents of wine and other alcoholic beverages in Sweden and the surrounding North European countries. Initially founded in 1983, but under its current shape, in April 2005. We are already among the 10 biggest importers in Sweden selling approximately 8 000 000 litres annually to the Swedish market. The key factors behind a success are well-trained staff with deep knowledge of Swedish consumers behaviour, the market with all its parameters, wine and FMCG’s. We have a very competitive process in preparing our offers to the market and present mainly products we know have big possibilities of becoming successes in our markets. Knowing how to make consumers in the North European Countries loyal to our Brands is our backyard.