Apricot is one of the top importers and agents of wine and other alcoholic beverages in Sweden and the surrounding Northern European countries. The company was initially founded in 1983, but has been in its current shape since April 2005. We are already among the biggest importers in Sweden and are growing rapidly in Finland. The key factors behind our success are well-trained staff with deep knowledge of the market with all its parameters, consumer behaviour as well as wine and FMCG’s. We have a very competitive process in preparing our offers to the market and present mainly products we know have big possibilities of becoming successes in our markets. Knowing how to make consumers in the Northern European Countries loyal to our Brands is our backyard.