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We discover tomorrow’s wines

We are a well experienced company, who has work many years with the monopoly, Systembolaget.

Why “Apricot”?

Growing up in Sweden, with a French background, Managing Director Jean-Niklas Palm-Jensen, used to visit his French family every summer, in the beautiful countryside of Perpignan, in South France. At that time of the year, everyone would help for the harvest of apricots. That is how he decided to associate these good memories with the company and founded “Apricot”.

The company was founded in 1983, but would be under its current shape, in April 2005. Since that year, Apricot hasn’t stop growing.

In the last 10 years, Apricot was good to have the best products in the volume segment.

Thanks to the team who works at Apricot, the company makes it to the pool of the top 50 importers in Sweden out of 900.

Over the years we have been working with several producers, but today we work with producers based in 4 different countries:

  • France
  • Spain
  • USA
  • Chile

“Knowing how to make consumers in the North European Countries loyal to our Brands is our backyard.”


Välkommen till Apricot

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